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Melville Age Friendly Accessible Business Network

About the MAFAB Network

The MAFAB Network works with local businesses to implement age-friendly and accessible initiatives to support the older population, including those living with dementia and people with disabilities.

The MAFAB Network provides an opportunity for businesses to collaborate with the City of Melville while working towards the vision of an age-friendly city as part of a global Age-Friendly Cities network established by the World Health Organisation (WHO).

Why Was MAFAB Created?

One of the important areas of focus for the City of Melville is to promote a better understanding and awareness within the local business community about people living with dementia. 

Older people and people living with a disability make up a significant part of the community. The MAFAB network was created to support businesses meet the needs of this important group and is part of a wider strategy to ensure Melville is an accessible, inclusive and age-friendly city.

Did you know:

  • 24.9% of Melville residents are over 60 compared to 19% greater Perth
  • Based on the City of Melville's population of 98083 people, over 18000 people identify as having some form of disability
  • City of Melville is the second highest local government area for people living with dementia (Access Economics Report, "Projections of dementia prevalence and incidence in WA: 2010-2050")

The City of Melville and Garden City would like to acknowledge the support provided by Alzheimer's Australia WA for MAFAB.

What Has MAFAB Achieved so Far?

  • Garden City/AMP, foundation member of MAFAB, awarded the 2016 WA Seniors Business Award. Garden City was recognised as the only retail centre in WA to implement strategies to provide outstanding service to seniors.
  • Dementia awareness training provided to network members who had requested support in this area.
  • Launch of Memory Café, a collaboration between Alzheimer’s Australia WA, Garden City/AMP and the City of Melville, to provide people living with dementia, and their family or carers, a monthly informal get together at Coffea coffee shop.
  • Participation at the City’s Your Business Our Future Business Forum
  • Reporting to Advocare on the potential for abuse of people in mobility devices at payment counters, as identified by a MAFAB member.
  • Feedback to the Council on the Ageing (COTA) about the benefits the Garden City Mall Walking group participants provide to MAFAB businesses at Garden City.
  • Positive customer feedback provided to MAFAB members on the exceptional customer service for customers with a disability and/or dementia.

How to ensure your business enables people living with dementia to lead as full and independent a life as possible

Dementia affects behaviour, thinking, and the ability to perform everyday tasks.

With funding received from the Department of Communities, the City worked with Melville Theatre Company and Mind The Change Inc. to produce three videos that each depicts a scenario of a person living with dementia out in the community.

Watch the videos and take the quiz to gain a greater understanding of dementia, and find out what businesses can do to help people living with dementia lead as full and independent a life as possible.

Dementia can affect mood and behaviour. Watch this short video to find out how to effectively communicate with people living with dementia.

Dementia can affect decision making. Watch this short video to find out how to effectively communicate and respond to people living with dementia.

Dementia can affect problem solving skills. Watch this short video to find out what can be done to assist people living with dementia.

Take this quiz to test your knowledge about dementia, and to find out what businesses can do to improve the experience for their customers who may be living with dementia

Quiz not loading? Open here using Google Chrome.

Hear from Our Members

Interview with Euro Lumb, Coffea Fine Espresso

Interview with Christine Raffaele, Prouds Garden CityInterview with Christine Raffaele, Prouds Garden City

Become a MAFAB Member

If you are a local business interested in becoming a MAFAB member the City of Melville will support you with the following:

  • Access to the latest government and community initiatives to support
  • Age-friendly and accessible businesses including technology, applications and more
  • Training and support through workshops and forums
  • One-on-one meetings and support from City of Melville staff
  • Information from other businesses about initiatives and strategies

MAFAB members have expressed an interest in gaining a better understanding about people living with dementia. City of Melville have linked MAFAB members with Alzheimer’s WA and sourced resources to share with businesses. For some MAFAB members, such as Apple Garden City and Coffea Café staff training has been provided.

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Member Resources

Do you go the extra mile with your customers? Do you know them beyond their customer needs?

The following list of hardcopy or digital resources are available for your customers who reside in Melville. If you feel a customer might benefit from additional support or information please don’t hesitate to direct them to our team at the City of Melville on 1300 635 845 or our website where these resources are all available to download.

City of Melville Resources

External Resources

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