At the City of Melville we work with many business partners and agencies to bring Melville businesses access to a variety of events, workshops, business advisory opportunities and forums.
Business Growth and Marketing Program
Set your business up for success
This three-part workshop series is designed to help small business owners build a strong foundation for sustainable growth by aligning their business strategy with practical, data-informed marketing.
Across the program, you will move from clarifying your business positioning and structure, through to building a clear and measurable marketing pipeline, and finally learning how to use your existing data to make more confident, informed decisions. By the end of the program, you will have a clearer business direction, a defined marketing framework, and the skills to use data to support ongoing growth and decision-making.
Workshop 1 – Wednesday 6 May, 9.00am to 11.00am
Compete Successfully
This workshop will explore the connection between business model and positioning, and why both are critical to building a business that stands out and grows sustainably.
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Workshop 2 – Wednesday 13 May, 9.00am to 11.00am
Forecasting Your Marketing: Building a Data-Led Sales & Lead Pipeline
Before diving into marketing data, and understanding what’s working across your marketing and sales, there’s a critical first step many businesses skip, defining clear, measurable business and marketing goals. Without this, marketing can quickly become reactive, inconsistent, and difficult to measure.
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Workshop 3 – Wednesday 20 May, 9.00am to 11.00am
Get Started with The Data You Already Have.
Most businesses already have access to valuable marketing data, and information through tools like Google Analytics, and customer feedback, but they often don’t know where to look or how to interpret what they’re seeing to take action and inform their marketing efforts.
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This program is suitable for business owners and marketing managers in small teams.
You will need to have an established website and access to Google Analytics to fully benefit from this program.
Places are limited, register your interest to participating in this transformative program.