A lucky resident and local business are starting the new year $1,000 richer, after winning the City of Melville’s #YourLocalMelville campaign.
The #YourLocalMelville campaign, which ran from Thursday, 26 November to Wednesday, 23 December 2020, saw residents who spent $10 or more with a local business become eligible to enter the #YourLocalMelville prize draw.
The randomly selected winning entry belonged to Bateman resident Anita Yelash, who entered the draw with her purchase from Crescendo Music in Myaree, winning $1,000 for herself and $1,000 for the business.
City of Melville Mayor, the Hon. George Gear JP said the campaign was one way the City was working to support local small business, which made up 98% of the total businesses within the City of Melville.*
“This financial year, in response to the economic impacts of COVID-19, we delivered a $15million Community Stimulus Package of concessions, waivers and funding support, including a 10% reduction for commercial rates (on 2019-2020 valuations),” said Mayor Gear.
“We also fast-tracked $8.5million in capital projects to this financial year, in an effort to provide an additional economic boost to our local and regional economy.
“The #YourLocalMelville campaign and its message to choose local first, is part of the City’s ongoing commitment and organisational priority to encourage local economic development.”
Crescendo Music Operations Manager Michelle On said the campaign had helped strengthen community ties.
“Campaigns and events involving local businesses encourage a sense of community between the City, local business and their clients,” she said.
“Crescendo Music has been a family-owned music shop in Perth since 1976, and we work together with schools and educational institutions to deliver more music events and programs.
“Being able to continue what Crescendo Music does will further extend music education to all and boost the local music scene.”
88 locally-owned businesses spanning retail, dining and hospitality and local services were entered into the draw by local shoppers, with some businesses being entered by multiple customers.
Bateman resident Anita Yelash said she was thrilled to have won the $1,000 prize draw.
“It was great taking part in this initiative and especially so because one of the local businesses I regularly use, Crescendo Music, gets to share in the prize as well,” she said.
“It is important to support local business as the service is personalised, people appreciate your patronage and are always friendly in my experience, and the money spent goes back into the community and it helps keep locals employed.”
Mayor Gear also highlighted the many benefits of supporting local.
“When you spend money with a locally-owned business, you’re not only supporting local families and local jobs, you’re also helping to strengthen our economy,” said Mayor Gear.
“Our diverse community of local businesses offers choice, vibrancy, and adds to a sense of place and identity that makes living in the City of Melville unique.
“While the prize draw is over, I encourage everyone to continue to support #YourLocalMelville businesses and choose local first.”
A number of business initiatives are planned for 2021, including a program of education and skills workshops and opportunities for local business promotion.
*2019 Australian Bureau of Statistics (ABS) data
Image caption: Bateman resident Anita Yelash, her daughter Lana Yelash (6), Mayor George Gear and Crescendo Music Operations Manager Michelle On (centre) with Crescendo Music staff.