The City of Melville has committed to the future of its arts and events program, appointing a new Creative Producer to help bring its Culture Plan – Creative Melville 2018-2020 to life!
Following the Highway to Hell partnership, the City started talks with its Producer Pete Stone about Melville’s exciting cultural direction and the community’s aspirations for a more Creative Melville, which became clear when engaging with them through the development of the Culture Plan.
The Hon. Mayor Gear JP welcomed Pete Stone to the team and said the City of Melville was one of the first local governments to appoint a Creative Producer.
“We also recognise the timing of this appointment is particularly important with the latest economic data indicating the arts and events industry is one of the hardest hit as a result of the COVID-19 global crisis,” said Mayor Gear.
“Our community have told us to be bold and inspiring in our arts and events, and have said for many years that they want to see more events in Melville. With Pete Stone leading the City’s Cultural Development Team in this new role we are excited at how our Cultural Plan will be realised and how we can support our arts and events industry over the coming months and years.”
With a résumé that includes working as Producer for Perth Festival 2020 and previously as Manager Arts and Culture at the City of Fremantle, Pete Stone comes with lots of experience of creating and bringing high profile major events to life.
Pete Stone said the City of Melville had embraced 'Highway to Hell' and the new Creative Producer role demonstrated Melville’s genuine commitment to a strong arts and cultural program.
“In a post COVID19 world, the arts will play a significant role in bringing communities back together and looking further ahead it is clear that Melville is uniquely placed to become a significant arts and cultural hub in Western Australia. I spent my school years in the area and it's a privilege for me to return to Melville and contribute to a growing program that I hope will inspire and provide opportunities for everyone to engage with,” said Mr Stone.
The appointment of Pete Stone this week coincides with the release of the Perth Festival 2020 Impact Report, which has confirmed the social, cultural, civic, economic and tourism value of holding such cultural events.
With over 144,000 people estimated to have attended Highway to Hell which stretched for 10km along Canning Highway, local businesses saw their trade double for the day, with the overall event assessed to have had a direct economic impact of $6.1 million and an flow-on economic benefit of $17.2 million to the WA economy.
As the City works towards its 2021 arts and events calendar, its partners will include WA International Sculpture Symposium, Fremantle Biennale, Murdoch University and continued conversations with Perth Festival for events that will contribute towards connecting local communities, adding to the amenity of our City, giving our local economy and businesses a much needed boost, and building our arts and creative community.