Community and Business Survey Results 2018

Local residents and businesses have been surveyed and given the City of Melville an unprecedented satisfaction score of 100% as a place to live, an 80% satisfaction score with the City as the organisation that governs the local area, 77% with the value for money from Council rates and 93% for community wellbeing (quality of life).

With a vision of ‘Working together, to achieve community wellbeing, for today and tomorrow’ the City of Melville commissions an external research organisation every two years to obtain and track our community’s  satisfaction and wellbeing over time.

The survey results are core indicators for the City to measure our performance in terms of how well we are delivering on our vision.

Reason for the Surveys

The surveys have two purposes:

  1. The Community Wellbeing Survey measures the current state of the City’s six key outcome areas, identified by the community as their aspirations and essential to their individual wellbeing. These outcome areas are:
    • Safe and Secure
    • Clean and Green
    • Sustainable Connected Transport
    • Sense of Community
    • Healthy Lifestyles
    • Growth and Prosperity
  2. The Markyt Community Perceptions Survey and the Markyt Business Perceptions Survey asks ratepayers, residents and the business community about their perceptions of the City’s services, infrastructure and facilities, which are provided to support and improve community outcomes. As many products and services are common between Local Governments, this survey also allows the City to benchmark its services across the local government sector.

These surveys help inform future plans and business planning, and with a large community and competing demands, these results help us prioritise resource allocation.

Thank you to everyone who participated in these surveys.

The Survey Process

In undertaking these surveys, the City makes sure that participants demographically represent our residents and businesses by using the latest census statistics such as age, gender and location. (Link to ProfileID)

The City also aims to achieve a minimum level of statistical validity for each survey, as per the Auditor General recommendations for statistical validity.

  1. 2018 Markyt Community Perceptions survey: ±4.5% at the 95% confidence interval
  2. 2018 Markyt Business Perceptions survey: ±10% at the 95% confidence interval
  3. 2017 Community Wellbeing survey: statistical validity: ±4.1% at the 95% confidence intervals

The Results

In terms of the City’s overall performance from our residents and ratepayers’ perspective, the City of Melville was ranked fifth overall, and first when compared to other large councils (those with a population greater than 80,000 people), when measured against 27 other local governments who undertook the survey in the last two years.

Importantly, there are identified areas to improve upon, and governance in particular is an area the community has told us they are less satisfied with than in previous years.

Overall, the City leads the WA Local Government industry in seven areas for community satisfaction.

From the perspective of businesses, the City received the highest ranking of participating local governments for overall performance, setting ten industry high standards including as an overall place to operate a business, as a governing organisation and roads.

What Did the Community Say?

% of Participants with a Positive RatingQuestion: How Would you Rate Performance with...
100%The City as a place to live
77%Value for money from rates
80%The City as a governing organisation

An open-ended question posed to participants of the Markyt Community Perceptions survey is “Which areas would you most like the City of Melville to focus on improving?”  This is not necessarily related to community satisfaction with a service.  For example, ‘parks and open spaces’ was mentioned by 38% of survey respondents as a request for the City of focus on this area, yet a total of 94% of survey respondents gave parks and open spaces a positive rating, with an average score out of 78 out of 100.

The areas indicated in survey results for the City to focus upon are:

  • Parks and public open spaces
  • The river foreshore
  • Council’s leadership
  • How the community is consulted
  • Management and control of traffic
  • Footpaths and cycleways
  • Streetscapes
  • Density and design of housing

Industry high standards set for community satisfaction with:

  • Melville Talks – the City’s online engagement tool
  • Services, facilities and care for seniors
  • Access to services and facilities for people with a disability
  • Graffiti removal services
  • Mobile security patrols
  • Parking in commercial areas
  • Street lighting

What Did Businesses Say?

% of Participants with a Positive RatingQuestion: How would you Rate Performance with...
96%The City as a place to operate a business
77%Value for money for rates
86%The City as a governing organisation

Priorities from businesses for the City to focus on are:

  • Councils leadership
  • Parking in commercial areas

Industry high standards set for businesses’ satisfaction with:

  • Overall as a place to operate a business
  • As a governing organisation
  • Value for money from Council rates
  • City’s website
  • Safety and Security
  • Graffiti removal services
  • Roads
  • Street lighting
  • Access to public transport
  • Management of food, health, pollution and noise issues

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